Bobby's Schiedam Dry Gin is one of those bottles that immediately signals its intent through geography alone. Schiedam — the old heart of Dutch genever production — lends this expression a provenance that most contemporary gins would trade their botanical bill for. At 42% ABV, it sits at a comfortable strength that suggests confidence without bravado, pitched squarely at drinkers who want substance with their story.
A Bridge Between Worlds
What makes Bobby's interesting from an industry perspective is its positioning. Labelled as a Schiedam Dry Gin, it occupies that compelling space between traditional genever and the modern dry gin category — a bridge bottle, if you will. This is shrewd commercial thinking. The genever revival has been bubbling for years, yet many consumers remain wary of the maltier, more robust character associated with the style. Bobby's appears designed to ease that transition, offering a point of entry that feels familiar enough to London Dry loyalists while nodding respectfully to Dutch distilling heritage.
At £39.95, the pricing is competitive within the premium bracket. It neither undercuts itself nor overreaches — a sign that whoever is steering the brand understands where it needs to sit on the back bar. The Schiedam designation does genuine work here, providing a talking point that justifies the price beyond what sits inside the glass.
I would rate Bobby's at 7.4 out of 10. It earns its place as a credible, well-positioned gin that bridges old-world genever tradition with contemporary drinking expectations. There is room for more transparency around its botanical composition and distillery details, which would strengthen the story considerably.
Best Served
A Collins build works particularly well with this style — lengthened with soda, fresh lemon juice, and a touch of sugar syrup. Bartenders looking for a genever-adjacent option that won't alienate the gin-and-tonic crowd will find Bobby's a reliable reach.
