Tanqueray Flor de Sevilla is one of those expressions that tells you exactly where the market has been heading. Diageo — and yes, I know the machine well — saw the flavoured gin boom gathering pace and decided Tanqueray needed a horse in that race. The result is this Seville orange-infused offering, built on the backbone of Tanqueray's well-established London Dry recipe and bottled at 41.3% ABV. It's a commercially astute move: take a brand with serious heritage credibility and give it a contemporary, fruit-forward twist that plays well with consumers who find classic juniper profiles a touch austere.
Industry Context
What's interesting about Flor de Sevilla is where it sits in the competitive landscape. It arrived at a time when pink gins and flavoured expressions were driving category growth, yet it managed to avoid feeling gimmicky. The Seville orange angle gives it a bitter-sweet sophistication that separates it from the candy-coloured crowd. At £28.25, it's pitched squarely in the accessible premium bracket — affordable enough for regular rotation, credible enough that bartenders don't wince when they pour it.
Assessment
I rate Tanqueray Flor de Sevilla at 7.2 out of 10. It does precisely what it sets out to do: broaden Tanqueray's appeal without diluting the brand's reputation. It's not going to challenge a serious juniper-forward London Dry for complexity, but that was never the brief. This is a gin designed to convert curious drinkers and hold shelf space in a crowded market, and on those terms it delivers.
Best served: Over ice with a premium Mediterranean tonic and a wheel of fresh orange. It's the kind of serve that sells itself across a bar — visually appealing, immediately approachable, and exactly what most customers are looking for on a warm evening.
