There's something wonderfully bold about a gin that puts juniper front and centre in its very name. Never Never Triple Juniper Gin doesn't just nod to the berry that defines the category — it builds its entire identity around it, and I find that kind of commitment genuinely exciting.
A Juniper-Forward Statement
At 43% ABV, this sits in that sweet spot where you get enough strength to carry robust botanical character without tipping into harshness. The "triple juniper" in the name suggests a process where juniper is introduced at multiple stages of distillation — a technique that layers complexity rather than simply amplifying a single note. It's a method that speaks to real craftsmanship, and it's one I always respect when I encounter it.
As a London Dry, this follows the most traditional and exacting style of gin production. Nothing is added after distillation — what you taste is purely the result of how those botanicals interact with the spirit during the distilling process. For juniper lovers, that's a promise: this is gin as gin was always meant to be, unapologetically piney, resinous, and aromatic.
Best Served
A gin this juniper-forward is practically built for a classic Martini. I'd go with a 3:1 ratio with a quality dry vermouth, stirred for a full thirty seconds over plenty of ice, then strained into a chilled coupe. A lemon twist expressed over the surface will complement the resinous juniper beautifully. It also makes a superb Negroni, where the juniper intensity holds its own against Campari's bitterness. At £27.95, it's a genuinely well-priced bottle for what promises to be a properly characterful London Dry.
