Fair is a brand that has built its reputation on ethical sourcing and fair-trade principles, and their Juniper Gin carries that philosophy into the glass. At 42% ABV, this London Dry sits right in the sweet spot — enough strength to deliver botanical punch without overwhelming the palate.
Style & Character
As a London Dry, Fair Juniper Gin follows the classic rulebook: juniper-forward, clean distillation, no added sweetness after redistillation. The name itself tells you where the emphasis lies. This is a gin that wants juniper to do the talking, and at this price point — around £43 — it positions itself as a considered, mid-premium choice for drinkers who care about what goes into their bottle as much as what comes out of it.
What sets Fair apart from the crowded London Dry field is the brand's commitment to fair-trade sourcing. Every botanical is traceable and ethically purchased. In a spirits market increasingly driven by conscious consumption, that matters. It's not just marketing — it shapes the entire production chain.
I'd rate this a 7.8 out of 10. It delivers on its London Dry promise with integrity, though without confirmed botanical details beyond juniper, it's difficult to assess the full complexity on offer. The ABV is well-judged and the ethical credentials are genuinely impressive. Where it loses half a mark is in distinction — the London Dry category is fiercely competitive, and standing out requires either extraordinary liquid or a compelling story. Fair has the story. The liquid is solid, clean, and honest.
Best Served
Try this with a premium Indian tonic, a twist of yuzu peel, and a single shiso leaf. The citrus brightness and herbal lift complement a juniper-led gin beautifully — a nod to the Japanese highball tradition, reimagined for gin.
