6 O'Clock Gin takes its name from that golden hour — the moment the day's work is done and the first drink is poured. It's a tradition I can get behind. This is a London Dry through and through, and at 43% ABV it sits just above the legal minimum for the category, giving it enough backbone to stand up in a G&T without bulldozing the botanicals.
Style & Character
London Dry is the benchmark of the gin world. The category demands that all flavours come from the distillation process itself — no post-distillation flavouring, no shortcuts. What you get in the glass is an honest reflection of the still and the botanicals that went into it. 6 O'Clock Gin leans into that philosophy. At this price point — around £35.50 — it's pitched as an everyday premium: not a budget pour, but not asking you to remortgage either.
The 43% ABV is a smart choice. It's a sweet spot that gives the spirit enough weight to carry juniper and citrus through ice and tonic without tipping into heat. I found it clean, composed, and classically structured — the kind of gin that doesn't need to shout about what it is. It simply delivers.
The Verdict
This is a solid, well-made London Dry that does exactly what it promises. It won't reinvent the wheel, but it rolls smoothly. I'd have liked a little more complexity or a signature botanical to set it apart from the crowd, which keeps it at a 7.5/10 for me. Reliable rather than remarkable — but sometimes reliable is exactly what you want at six o'clock.
Best served with a premium Indian tonic, a thick grapefruit peel, and a few lightly bruised shiso leaves. The herbal, slightly peppery shiso plays beautifully against a juniper-forward London Dry — a trick I picked up at a rooftop bar in Shibuya that I've never stopped using.
